Sur launches the visual identity for the “Think Right” campaign to curb the spread of drugs.

The Sur Health Committee, represented by the Executive Office of Sur Health City, launched the visual identity for the “Think Right” campaign. The launch comes as part of its preparations for participating in the fourth edition of the National Competition to Combat Drug Abuse, held under the patronage of His Excellency Sheikh Dr. Hilal bin Ali Al Habsi, Wali of Sur and Chairman of the Executive Office of Sur Health City.

The new visual identity aims to deliver unified and clear messages to various segments of society, focusing on the importance of prevention and protection, and enhancing psychological and social support, while emphasizing the role of the local community as a key partner in combating this scourge. The logo and colors were carefully designed to reflect the spirit of awareness, encourage community solidarity, and translate the campaign’s core messages.

The committee emphasized that the launch of the visual identity is part of efforts to unify media and awareness discourse between official and community institutions, contributing to enhancing the effectiveness of preventive campaigns across the state. The identity will be used in all awareness materials related to the campaign, including printed materials, digital platforms, and field events.

This launch reflects the Wilayat of Sur’s commitment to its pioneering role in implementing preventive initiatives and its ongoing efforts to build a conscious and safe society.